Jewellery product photography is a type of product photography that is a branch of commercial photography which is about accurately but attractively representing a product. The principle application of this product photography is in product catalogues and brochures, with images also being used in advertising. When it comes to photographing jewellery, it can be intimidating how small, shiny and intricate the products can be for a lot of e-commerce store owners but photographing jewellery can actually be easier than taking photos of larger items because the studio setup is easier to put together when shooting jewellery, one should pay attention to the lighting for the right kind of reflections, intricate detailing and focus of the product to get the right kind of images.