A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are. The purpose of a lookbook is to convey a brand or designer's latest collection in a flattering, marketable light. It’s a visually appealing way to inspire your customers to buy your products. Use it as a way to nurture existing leads or customers. Giving them additional content builds your relationship. It’s free, valuable to your target audience, and helps you stand out from your competition, show your brand personality. A lookbook entices shoppers by giving back some of that experience. While you cannot touch or try on the clothing, it creates visual appeal.